Petrus Van Der Merwe · Business Consulting

Web, brand & business consultingevery price, published

Websites, brand, content, video and business consulting for owner-run companies worldwide. Prices are published here — there's no different rate depending on how you look the day you ask.

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International pricing in US dollars. Expanded scope and deliverables compared with the regional packages.

Business diagnosis

Start by knowing where your business stands

Before investing in a website, brand or advertising, the first step is understanding where your real revenue comes from and where your margin is leaking.

Business diagnosis and business consulting — Petrus Van Der Merwe

See the business diagnosis

Let's start where it matters

What's your business?

Every sector loses money in a different place. Find yours and you'll see exactly where.

Hospitality & tourism

Hotels · lodges · guesthouses · restaurants · operators

The sector that loses the most money invisibly, because the losses never show up on any invoice.

Where it's leaking

  • 15%–18% commission on every platform booking — and again when that guest returns
  • No English content: the foreign traveller can't find or understand you
  • No local-language content: the domestic traveller who fills your midweek can't either
  • One-night guests who could be three-night — same cleaning, three times the revenue
  • Function rooms, gardens and spaces that could sell events and don't

What we do

  • A complete, two-language Google profile — free to run, decisive for being found
  • A direct WhatsApp booking channel, commission-free
  • A bilingual site written for the foreign traveller, not machine-translated
  • Packages that make three nights the obvious choice over one
  • Events, weddings and retreats as a new revenue line

Health & wellbeing

Therapists · spas · clinics · practices · wellness centres

This is the sector I know best. Before the pandemic I owned and ran five wellness centres across Europe. I know what a half-full diary and a low season that won't end actually feel like.

Where it's leaking

  • An irregular diary: full weeks and empty weeks, impossible to plan around
  • No online booking — every appointment costs five messages
  • Competing on price against people without your training
  • Real credentials that show up nowhere
  • Selling single sessions instead of programmes — income never stabilises

What we do

  • An online booking system with automatic reminders
  • A professional identity that backs what you charge
  • Content that builds trust before the first appointment
  • Programmes and packages instead of single sessions — predictable income
  • Retreats, workshops and training as an additional line

Services & trades

Workshops · accountants · lawyers · builders · retailers

Businesses that run on reputation and word of mouth — and for that very reason hit an invisible ceiling.

Where it's leaking

  • Everything depends on referrals: when they slow, there's nothing to replace them
  • You don't show up on Google, so the new client never discovers you
  • Prices unreviewed for years while costs climbed
  • The service that takes the most work often earns the least — and no one has done the maths

What we do

  • A Google profile and presence where clients actually search
  • A site that turns reputation into something a stranger can verify
  • A diagnosis: what each service earns and what it should cost
  • Systems so the business doesn't depend on you being there

Startups

New businesses · ideas to launch · projects seeking funding

The most expensive time to get it wrong is at the start. Rebuilding a brand costs more than doing it right the first time.

Where it gets hard

  • Not knowing whether the numbers work before you put money in
  • Starting with the cheapest option and having to redo it all within a year
  • Needing a plan for the bank or an investor and not knowing how it's written
  • Spending on advertising before price and margin are clear

What we do

  • A financial model that answers whether it works before you risk capital
  • A business plan written to be understood and to hold up under questions
  • A Launch package: the essentials done right, at a starting price
  • A brand you won't have to rebuild as the business grows
Services & prices

Four stages, in order

It's not a menu. It's a ladder — and each rung answers a different question.

Stage IGet found
ServiceWhat it is and why it mattersPrice
Optimised Google Business ProfileFree to run, a system separate from your site, and where most people start searching$380
One-screen pageThe essentials done right, with a direct WhatsApp contact. 5–7 days$950
Corporate site · 5 pagesFull presence with written copy and an SEO foundation$1,800
Extended site · 10 pagesFor several business lines or a wide catalogue$2,600
Online storeCatalogue, orders and electronic payments$4,200
Bilingual versionTwo languages, written for the foreign reader. Doubles your reachable market+$950
Monthly SEORanking, content, Google profile and a monthly report$550/mo
HostingFast, secure, backed up. Yours — if you leave, I hand everything over at no cost$40/mo
MaintenanceUpdates, security, backups and minor changes$95/mo
Stage IIStand apart
ServiceWhat it is and why it mattersPrice
Logo refreshUpdate what you have without losing what people recognise$450
Logo & identityLogo, colours, typography and a usage guide$750
Full corporate brandingIdentity, stationery, applications and a brand manual$1,950
Social media rebrandOne name, one image, correct links across every platform$550
Image consultancyA written visual diagnosis: what a client sees in the first ten seconds$750
Repositioning planHow to move up a category and a price tier with what you already have$1,350
Implementation supportMaking sure the plan is actually executed, not left in a document$285/mo
Stage IIIGet sought out
ServiceWhat it is and why it mattersPrice
Article or blog postHow someone who doesn't yet know you exist finds you$165
NewsletterThe client who already knows you is the cheapest to sell to again$135
Content package2 articles a month + social posts + internal linking$450/mo
Social media managementPosts, replies and a consistent presence$285/mo
Video strategy & scriptWhat to film and what to say — the part that decides if the video works$360
Coordinated shootHalf a day of filming with a coordinated crewfrom $540
Short-form video editFor social: reels, posts, vertical formats$135
Corporate videoThe video that introduces your whole businessfrom $1,350
Vlogging package4 short videos a month: filming, editing and publishing$870/mo
Stage IVEarn more
ServiceWhat it is and why it mattersPrice
Business diagnosisA written report: where your real revenue comes from, where margin leaks, what to charge, and the three things to change first$950
Business planThe document a bank, cooperative or investor asks you for$1,950
Financial modelRevenue, costs, cash flow, break-even and scenarios — open formulasfrom $3,500
Events & weddingsA new line. A single event can be worth a week of normal operationfrom $1,350
Retreats & groupsBookings that fill the whole venue, months ahead, at a premium ratefrom $1,350
Training & certificationTurning what you know into workshops, courses, certifications or programmesfrom $1,950
Your own product lineCoffee, food, craft — from farm to shelf, with direct sales and repeat purchasefrom $1,350

Marketing materials — posters, cards, menus, event collateral, roll-ups, brochures and signage. Detailed list on request.

Currency converter

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$650

Approximate, for reference only. Exchange rate as of 15/08/2026. Billed and paid in US dollars.

Packages

Everything together, and it comes out better

Hiring piece by piece works. Hiring it together works better and costs less, because the work is done once and to a single vision.

Launch

$1,350
To start right without overspending
  • One-screen page
  • Optimised Google Business Profile
  • 12 months hosting included
  • Basic training

Essential

$2,500
Full presence and your own brand
  • 5-page corporate site
  • Logo & brand identity
  • Optimised Google Business Profile
  • 12 months hosting + training
Most recommended

Professional

$4,800
Bilingual, full brand and content
  • Bilingual corporate site
  • Corporate branding with brand manual
  • Social media rebrand
  • Optimised Google Business Profile
  • 2 published, linked articles
  • 12 months hosting + training

Total Growth

$8,500
Includes the business diagnosis
  • 10-page bilingual extended site
  • Full corporate branding
  • Social media rebrand
  • Business diagnosis
  • On-site image consultancy
  • 4 articles + corporate video
  • 12 months hosting + training

Transformation

from $13,500
Bespoke, with ongoing support
  • Everything in Total Growth
  • Business plan and financial model
  • Repositioning plan
  • One new business line developed
  • 6 months of implementation support

Monthly

$870/mo
Growth package · no lock-in
  • Maintenance — hosting + maintenance
  • Growth — SEO + content + social
  • Growth Plus — the above + vlogging
  • Cancel any time, with one month's notice
How payment works

Half to begin and half on delivery. Monthly instalments are also possible — tell me what you can commit each month and we build the plan around that number, not the other way round.

International payment by bank transfer or Wise, in US dollars.

What I won't promise you

And why that's in your favour

No fine print
  • I won't promise top Google rankings. No one honestly can. I promise complete, correct work and a before-and-after measurement you verify yourself.
  • I won't promise sales figures. I give you a plan built on your own numbers, and I tell you which parts I'm sure of and which I'm not.
  • I'm not an accountant, lawyer or regulated financial adviser. I work alongside yours, not instead of them.
  • I don't write fake reviews or AI-generated replies published as if they came from a real client.
  • I'll tell you no. If I think you don't need what you're asking for, I'll say so — and tell you what you need instead.
And one thing I do promise

The code, the domain, the accounts and the data are yours from day one. If you ever want to move to another provider, I hand everything over and help with the migration at no charge. Your business is no one's hostage — least of all mine.

The first conversation costs nothing

Twenty minutes, no obligation. If nothing comes of it, we'll have had a coffee and you walk away with an honest outside opinion on your business.

Book my free consultationMessage on WhatsApp

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